The Caps coffee case
The project originated from a specific request made by a client company to compare the capsules produced by the market-leading producer and their own capsules (private label) in order to analyse how these differed from the reference product.
Sensory analysis has subsequently allowed to build partnerships with manufacturer’s technicians, in relation to blend, providing appropriate indications in order to obtain a product as close to the reference value as possible.
During this phase, it was possible to create what is known as “Sensory product profile”. The Sensory profile is the descriptive analysis of product samples by a panel of judges. The method is based on the idea that the sensory effect of specimens consists of a number of identifiable sensory attributes (descriptors). The list of all relevant sensory descriptors (including defects), each with its intensity, creates the sensory profile. From this session, a sensory board was extrapolated in order to create the profile at a later stage. By default, typical descriptors regarding defects were also included.
This analysis has allowed to create a graph through which it was possible to highlight the differences between the various samples.
In this specific case, the customer’s product has been compared to the main Leader’s product. As you can see from the graph, the Client’s product had to be amended in order to be comparable to the Leader’s product. Along with technical experts, we discussed possible solutions in order to achieve the desired results.
All hedonistic values were then put in the graph in order to obtain an overview of the results of all compared products. In the specific case, some Client’s product values were even better than the leading product ‘s (see sample C07 compared to C08).
This work was carried out with the help of a panel of trained judges, but consumer tests can be carried out as well (Consumer Test) involving 150 untrained judges, habitual coffee consumers. This test allows to predict how the product will be perceived by the consumer and consequently, the market.